Looking Toward the Future: Enrollment Strategies and Evolving Expectations of Potential Inquirers
How well do you support your prospective adult learners?
What percentage of individuals considering your college or university make it from prospective to enrolled student? How often — and how quickly — does your institution respond to inquiries? And are your RFI (request for information) forms built around your needs, or the needs of your prospective students?
To find out, a three-part study was conducted by UPCEA and InsideTrack to gain a better understanding of the adult learner inquiry experience. This included a deep dive into OPM (online program management) providers and the inquiry process, a secret shopper analysis, and an RFI form analysis.
Download “Looking Toward the Future: Enrollment Strategies and Evolving Expectations of Potential Inquirers” for actionable insights on higher-yield enrollment that can help you better address prospective student inquiries.
Adult learner enrollment challenges at a glance
Strengthen your enrollment process
Areas of improvement for inquirer engagement:
- Lengthy RFI forms and slow response times
- Low-quality, non-personalized automated emails
- Technical issues on RFI forms and web pages
Challenges cited by inquirers related to RFI forms:
- Too many personal questions and questions overall
- Requiring phone number, physical address and similar questions early on
- Requiring GPA, work phone, family contact information and other questions considered “excessive”
Ways to better attract and matriculate inquiries:
- Send prompt, personalized responses once an RFI is submitted
- Make online portals and inquiry forms concise and user-friendly
- Foster genuine and supportive engagement throughout the inquiry process
Bekah Sanchez
Student Services Grant Manager at North Central Texas College
Coached Student through MOHE partnership