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How the University of Utah’s student success revamp improved retention for underserved students

The Opportunity

The University of Utah (the U) sought to significantly improve first-year student retention and completion rates — and do a better job of connecting students to campus resources and providing support that was tailored to their individual needs. Existing support services were decentralized and lacked a personalized, evidence-based approach, hindering effective student support. Looking to transition to an evidence-based student success model that could be built and maintained in-house, university leaders turned to InsideTrack.

How the University of Utah’s student success revamp improved retention for underserved students

The Opportunity

The University of Utah (the U) sought to significantly improve first-year student retention and completion rates — and do a better job of connecting students to campus resources and providing support that was tailored to their individual needs. Existing support services were decentralized and lacked a personalized, evidence-based approach, hindering effective student support. Looking to transition to an evidence-based student success model that could be built and maintained in-house, university leaders turned to InsideTrack.

How the University of Utah’s student success revamp improved retention for underserved studentsarrow

The Solution

In partnership with InsideTrack, the U launched a comprehensive, multi-phase coaching program. This included a one-on-one retention coaching pilot for 500 first-year students, rigorous coach training and certification in InsideTrack’s proven methodology, and management coaching for university leadership. This helped foster a unified culture of student support across campus, all designed to create a student-centered culture of coaching where students felt empowered and valued.

The Solution

In partnership with InsideTrack, the U launched a comprehensive, multi-phase coaching program. This included a one-on-one retention coaching pilot for 500 first-year students, rigorous coach training and certification in InsideTrack’s proven methodology, and management coaching for university leadership. This helped foster a unified culture of student support across campus, all designed to create a student-centered culture of coaching where students felt empowered and valued.

Proven Results

21.4
%
higher retention rate for coached Pell-eligible students vs. their non-coached peers
8.7
%
higher retention rate for coached first-generation students vs. their non-coached peers
8.5
%
higher retention rate for coached students of color vs. their non-coached peers

The Impact

The University of Utah has successfully established a standardized, evidence-backed student support system, resulting in substantial retention improvements — particularly among student populations who have been historically underserved. Certifying staff to deliver in-house coaching, using InsideTrack’s research-proven coaching methodology, has ensured the program’s long-term sustainability and continued positive impact. The holistic, student-centered approach — along with cross-departmental coach training, proactive student outreach and stronger resource connection for students — have all contributed to the success of the program, with the disaggregated student retention data to back it up.

The Impact

The University of Utah has successfully established a standardized, evidence-backed student support system, resulting in substantial retention improvements — particularly among student populations who have been historically underserved. Certifying staff to deliver in-house coaching, using InsideTrack’s research-proven coaching methodology, has ensured the program’s long-term sustainability and continued positive impact. The holistic, student-centered approach — along with cross-departmental coach training, proactive student outreach and stronger resource connection for students — have all contributed to the success of the program, with the disaggregated student retention data to back it up.

Today’s students are facing a broader and more complex range of financial, professional and social-emotional pressures than they have in the past. Colleges have a profound responsibility to help students navigate these myriad factors within and beyond the classroom that influence their academic success. This is about scaling the personalized, direct support of success coaching to help students achieve their goals in the critical first year of college.

Dr. T. Chase Hagood

Vice Provost for Student Success, The University of Utah

Our initial return on investment is being able to provide coaching training to our team and campus partners. I see that, over the life of the program, capacity building is an essential investment that lets us chart our own course to continue improving student success at the U.

Dr. P. Brandon Johnson

Head of Student Success and Transformative Experiences, The University of Utah

InsideTrack’s methodology provides a structure to our coaching sessions that keeps the student in the ‘driver’s seat.’ The methodology’s focus on relationship building and motivation building have been key. Sometimes coaching helps a student find a place of belonging on campus, knowing someone is in their corner.

Dr. Stephanie Santarosa

Director of Student Success Coaching, The University of Utah

Download the case study to learn more about how the University of Utah transformed student support and bolstered retention rates.

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