Case Study
Partner Profile

Johnson C. Smith University: Top-ranked HBCU uses coaching to strengthen belonging and support

The Opportunity

Johnson C. Smith University (JCSU), a storied private HBCU in North Carolina, was looking for ways to strengthen student belonging and support, aiming to make the university a model for holistic, coordinated care. As a UNCF member institution, JCSU initially participated in a network re-enrollment coaching initiative that gave them a sense of the power of coaching. Wanting to take their impact to the next level, JCSU embarked on two transformative student support initiatives that would help them reach their goals — embedding InsideTrack’s coaching methodology into student-facing staff roles and building a student support app platform called BullsNav.

Johnson C. Smith University: Top-ranked HBCU uses coaching to strengthen belonging and support

The Opportunity

Johnson C. Smith University (JCSU), a storied private HBCU in North Carolina, was looking for ways to strengthen student belonging and support, aiming to make the university a model for holistic, coordinated care. As a UNCF member institution, JCSU initially participated in a network re-enrollment coaching initiative that gave them a sense of the power of coaching. Wanting to take their impact to the next level, JCSU embarked on two transformative student support initiatives that would help them reach their goals — embedding InsideTrack’s coaching methodology into student-facing staff roles and building a student support app platform called BullsNav.

Johnson C. Smith University: Top-ranked HBCU uses coaching to strengthen belonging and supportarrow

The Solution

As part of the HBCU Transformation Project, UNCF led an initiative that would support 10 institutions to receive InsideTrack’s coaching development of training — and JCSU was the first of those 10 campuses. Staff members received Foundational Coach Training using InsideTrack’s holistic and evidence-based coaching methodology. Certain staff members also received additional training — including some who became certified to train others to coach — giving them the power to continue to grow their in-house program well after the partnership with InsideTrack is formally complete.

The Solution

As part of the HBCU Transformation Project, UNCF led an initiative that would support 10 institutions to receive InsideTrack’s coaching development of training — and JCSU was the first of those 10 campuses. Staff members received Foundational Coach Training using InsideTrack’s holistic and evidence-based coaching methodology. Certain staff members also received additional training — including some who became certified to train others to coach — giving them the power to continue to grow their in-house program well after the partnership with InsideTrack is formally complete.

Proven Results

2,044
appointments during the Fall 2023 semester for a contact rate of 87%
89.6%
persistence rate from Fall 2023 to Spring 2024 — nearly 3% higher than non-coached students
47%
of coached freshmen earned a Fall 2023 semester GPA of 3.0 or higher

The Impact

Though the partnership is still in its early stages, six JCSU coaches have already been certified in InsideTrack’s coaching methodology, with another four to follow. During their initial term in the fall of 2023, these coaches held 2,044 appointments with their students, for a contact rate of 87%. What’s more, 80% of contacted students met with the success coach at least twice. Lessons learned from these coaching sessions are being applied not only to other JCSU coaches, but to all university staff with student-facing roles.

As a result, coaching development and training programs are delivering widespread impact across campus. For example, JCSU saw a persistence rate of 89.6% for coached freshmen during the Fall 2023 term, compared to the school-wide rate of 86.8%. During that same timeframe, 47% of freshmen engaged in coaching earned a GPA of 3.0 or higher, with 80% of all coached freshmen earning a GPA of 2.0 or higher. 

The Impact

Though the partnership is still in its early stages, six JCSU coaches have already been certified in InsideTrack’s coaching methodology, with another four to follow. During their initial term in the fall of 2023, these coaches held 2,044 appointments with their students, for a contact rate of 87%. What’s more, 80% of contacted students met with the success coach at least twice. Lessons learned from these coaching sessions are being applied not only to other JCSU coaches, but to all university staff with student-facing roles.

As a result, coaching development and training programs are delivering widespread impact across campus. For example, JCSU saw a persistence rate of 89.6% for coached freshmen during the Fall 2023 term, compared to the school-wide rate of 86.8%. During that same timeframe, 47% of freshmen engaged in coaching earned a GPA of 3.0 or higher, with 80% of all coached freshmen earning a GPA of 2.0 or higher. 

“Students really bloom as they develop strategies to balance their time and resources. The coaches help them map out a game plan that will result in their success.”

Dr. Angela White

Dean of University College and Student Success, Johnson C. Smith University

“Having Coach Quick as my student success coach has been a truly wonderful experience and has made college much easier. I know I can depend on her to give me valuable advice and connect me with the right resources and people. It’s evident that she cares a lot for her students, their academic success, and their overall well-being.”

Alanah M.

Business Administration, Sophomore, Johnson C. Smith University

“My student success coach has helped me navigate my course requirements by ensuring I develop proper study habits — including time management skills, communication skills and presentation skills that help me stay on top of my assignments and meet all of my deadlines.”

MEH

Biddle Institute, Freshman, Johnson C. Smith University

“My success coach is not just my mentor, she is a guiding light on my journey to academic, professional and personal growth. Her unwavering support, insightful guidance, and genuine intentional commitment to my success has empowered me to overcome obstacles, unlock my full potential, and achieve my goals. Together, we’re not just reaching new heights, but we’re thriving, thanks to the invaluable partnership with my dedicated success coach.”

Zoe M.

Biology, Freshman, Johnson C. Smith University

“This level of investment is very significant. We know these evidence-based approaches to student success are effective. For our institution, which is very small, to see the value in the investment for our student success coaches and the BullsNav platform, this is monumental.”

Dr. Angela White

Dean of University College and Student Success, Johnson C. Smith University

How is one HBCU using InsideTrack coaching training and development to increase persistence and belonging for students across its campus? Learn more.

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