Grounding the work in mission and values

For InsideTrack, that means driving social impact through the transformative power of coaching

Aligning with our mission is crucial for the impact-driven work we do, focusing on social impact through the transformative power of coaching. With that in mind, we recently decided to revisit our mission and values to make sure they truly resonated with our learner-centered work and our role in the student success ecosystem. In celebration of our 20th anniversary, we launched our fine-tuned mission and values to ensure they reflect the InsideTrack of today.

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Our Mission

Our mission is to fuel social mobility and close equity gaps by empowering and advancing all learners. We use the power of coaching to support individuals in achieving their educational and career goals — transforming lives and organizations while creating social change.

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The values that drive our work

Helping a single person achieve their educational goals and move on to the career they aspire to can have a lifelong impact — not just on that individual, but also on their family, their community and society as a whole. Creating that ripple starts with our organizational values — five core values that form the foundation for everything we do. From the newest member of the team to the most tenured employee, these values fuel the work we do every day — helping learners overcome the obstacles to their success, achieving their goals and generating lasting impact. We are proud to share our new core values.

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Potential

We view the world through a lens of possibility, where everyone has the potential within them to reach their goals and find their purpose. We understand that it makes a huge difference to have a coach in your corner to support and encourage you.

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Integrity

We value being honest, even when it means having the hard conversations. We do what’s right, even when it’s difficult. And we hold each other accountable, doing the repair work to make things right when we make mistakes.

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Connection

We are passionate about personal connections. We strive to foster a sense of belonging and work to create a community where everyone can thrive. We believe in the undeniable connection between us all, and that every life improved betters the collective whole.

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Sustainable Impact

We pursue sustainable social impact through individual empowerment and organizational change support. We take a holistic approach to personalizing our work to ensure it will serve beneficiaries for the long run and support systemic change.

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Equity

We treat all people with respect and show up with cultural humility. We design our coaching to play an active role in closing equity gaps to help create a more just society that fosters opportunity for all.

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How we increase equity and belonging for all employees and learners

Our commitment to diversity, equity and inclusion is interwoven into our values and everything we do. For us, this will always be a process of ongoing learning and growth, with the goal of creating concrete, actionable DEI policies and practices guided by our mission and rooted in our values.

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Coaching that empowers and advances all learners

At InsideTrack, coaching is at the heart of everything we do. Every individual, regardless of their background or circumstances, can benefit from personal coaching support to keep them on the path to their educational and career goals. For more than two decades, our evidence-based coaching methodology has supported more than 2.6 million learners at every step of their student journey. For some, that means high school, community college and four-year universities. For others, it’s employer-based educational programs and job-specific credentials.

Now, as a nonprofit with a mission to close equity gaps and fuel social mobility, we focus primarily on underrepresented traditional and adult students — including first-generation, BIPOC and low-income learners. Many work full- or part-time while attending school. Many have families and outside commitments. The common denominator for historically underrepresented or minoritized learners is that they often face barriers to their postsecondary success. Our mission is to help them overcome those barriers and achieve their goals. Fine-tuning your mission and values is a great way to help clarify your strategies and next steps as an organization. Knowing your “why” is one of the best ways to ensure you stay on track.“

What’s your why?” is a question our coaches ask the learners they work with as a way to get to the heart of why they’re going to school. It’s a focus of our organization too. Hear from InsideTrack coaches and employees as they share their “why” for working with students in the video below.

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